Best New Cologne For Men 2025. Discover the best fragrances for men with vogue's guide. The best men’s colognes, at a glance.
At the 2025 fragrance foundation awards ceremony, these six bottles of cologne, parfum and eau de toilette took home the top honors. Our top pick for the best cologne for men is the fresh, aromatic and invigoratingly woody jo malone cypress & grapevine cologne intense.